THE PSYCHOLOGY OF SALESMANSHIP

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THE PSYCHOLOGY OF
SALESMANSHIP

BY

WILLIAM WALKER ATKINSON

 

2021

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 WILLIAM WALKER ATKINSON 'S BOOKS 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

CONTENTS

CHAPTER

I.

Psychology in Business

II.

The Mind of the Salesman

III.

The Mind of the Salesman (continued)

IV.

The Mind of the Buyer

V.

The Mind of the Buyer (continued)

VI.

The Pre-Approach

VII.

The Psychology of Purchase

VIII.

The Approach

IX.

The Demonstration

X.

The Closing

 

 

 

 

 

 

 

 

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